Released on: May 1, 2008, 10:22 am

Press Release Author: Kate Nielsen

Industry: Retail

Press Release Summary: The popular Shabby Apple online dress boutique launches a
chic line with coordinating mother/daughter dresses, not exactly matching but
similar enough to wear together.

Press Release Body: In the past year and a half since its debut, Shabby Apple has
been cementing its reputation as a premier dress retailer, with lines of chic and
trendy dresses that make dressing a simple affair - no yanking, cardigans,
undershirts, or slips necessary. In addition, the online dress boutique has a
sister line, Shabby Baby, which provides fun and funky dresses for little girls,
sizes 0-6 months up to 5T.

This spring, Shabby Apple is launching Apple Seed, a line of coordinating
mother/daughter dresses that marries its two already wildly popular lines. The line
includes little girls dresses, size 0-6 months up to size 12 that match the women's
dresses in some form - either in style or fabric.

Launching in May, the line puts a whole new spin on traditional matching dresses.
Gone are the days of bland and banal wholly matching mother/daughter dresses; the
Apple Seed coordinating dresses are stylish and fresh, not exactly matching but
similar enough to wear together. The line integrates some of the hottest trends of
summer 2008, from crisp linen fabrics to luminous summer hues.

About Shabby Apple
Shabby Apple LLC is an online dress boutique that offers figure-flattering,
moderately-priced, and fantastic dresses that allow you to look fabulous without
having to compromise anything else. Shabby Apple launches three lines of dresses a
year and is a women-owned and women-operated, socially responsible company. By
partnering with Unitus, a leading non-profit organization in the microfinance
industry, Shabby Apple donates time and money to help alleviate global poverty for
millions of women and their families in poverty-stricken countries. Visit Shabby
Apple online at www.shabbyapple.com.


Web Site: http://www.shabbyapple.com

Contact Details: Shabby Apple LLC
2485 Haven Lane
Salt Lake City, UT 84117
801.277.3255
info@shabbyapple.com